April 1st, 2010

Want to See the Future of Search?

by Mike Duncan

“Remember the day you first discovered Google search. Now, think back to what search was like before, using Altavista and Lycos. It was pretty painful stuff. Google, with its plain-vanilla HTML interface, simple black text, blue links and one sole graphic did nothing but revolutionize my search experience, and judging by the brand it has built since, I don’t suspect I’m the only one.

In fact, many of us can’t imagine life without Google, despite the valiant contender efforts of Bing and the old faves of Yahoo and AOL. That is until you head East. When we first adopted Google we were all on dial-up and time waiting for graphic-rich content was secondary to getting data results — fast! Yet, in a culture where consumers have always had high-speed broadband from day one, such as South Korea, who has the world’s deepest penetration of internet users, those rules just never applied. In fact, for them, search has always been an entirely different affair.” read more at adage.com