Wilmington Dermatology Goes Responsive
April 28th, 2015

Wilmington Dermatology Center Goes Responsive

by Christine Hennessey

For the last few weeks, Sage Island has spent a lot of time talking and writing about responsive design and Google’s new mobile algorithm. A quick refresh: in a world where 80% of Internet users own smartphones, websites that can’t adapt to different screen sizes are missing out on a huge opportunity. A responsive design makes a website easier to use because all live text and graphic elements become automatically scalable in order to best suit the format on which it’s viewed. This means that your beautifully designed website will look equally good on a desktop, smartphone, or tablet. The beauty of a responsive design isn’t just skin deep, however—it also helps with SEO. Beginning this month, Google’s mobile ranking factors will be able to label your website as mobile-friendly. What’s more, it will take that information into account when it comes to SEO.

Since Google’s announcement, Sage Island has been offering web design updates to our clients. Although nothing will change on the websites they see when they visit from their desktop, their sites will look different and be easier to navigate when viewed from a smartphone, tablet, or other mobile device. One of the clients who took us up on this offer was Wilmington Dermatology Center, and we just launched their new mobile-friendly site this week.

Now, if you visit Wilmington Dermatology Center on your smartphone, it will be easier than ever to find the information you need. While the desktop version contains a bar at the top of the page with menu items listed horizontally, the mobile version lists the menu vertically, so that the title of each section is larger, clearer, and easier to navigate. Since mobile users now account for 60% of Internet traffic, those users will have a better experience when visiting this website. It also means that Wilmington Dermatology Center will have better SEO, since Google will see them as more helpful than the competition.

Whether you’re in the process of designing a website and want to optimize it for all devices, or are wondering if your current website could use an update in order to become mobile-friendly, contact Sage Island today. We’ll evaluate your situation, determine the time it would take to recode your site to be responsive, and make sure your website looks right wherever it goes.

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