March 29th, 2010

Are Yellow Pages Becoming An Obsolete Concept

by Mike Duncan

“The term “Yellow Pages” has been a literal description of a business directory product and the name for the industry which has produced it for over a hundred years. Rapid evolution of internet media seems to be revoking the conceptual connection between printed pages which are yellow and sources for finding local businesses. So, is the “Yellow Pages” name itself becoming obsolete?

As a product transfers from one medium or evolutionary stage to another, it’s normal to try to adapt its legacy nomenclature to fit the new version—all that promotional good will built upon the old product name in the past can be leveraged to promote the new version of the product.

In some cases the product name will continue to be used into the future. However in other cases, the marketplace’s devotion to the legacy name begins to disconnect, and eventually the legacy name becomes obsolete.

I think there’s reason to believe this has been happening with the Yellow Pages.”

Read more at Search Engine Land

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